Eryca Freemantle

We are proud to announce our Global Beauty Ambassador for W4A

“The story behind the Makeup”

eryca freemantle at beauty showEryca Freemantle is an multi award winning, celebrity and international makeup artist, industry intelligence, consultant, educator, author, corrective make up specialist, trend setter, key note and motivational speaker and recently winning the PAWIIN award for her contribution and innovation to Africa in beauty, fitness and empowerment, presented by Nigerian Minister of Women’s Affairs.

Eryca has worked with clients such as British Vogue, Elle, BBC, Wella, Island Records, EMI, Kodak and Toni & Guy. Celebrity clients including Yasmin Le Bon, Seal and Whitney Houston and speaking at key events such as Glam Live,Women Shaping the World(New York), Vitality Show, Fashion Capital, Professional Beauty South Africa, Professional Beauty UK, Olympia UK, and speaking at the Woman for Change Initiative addressing a crowd of 16,000 thousand including HRH Dame Patience Jonathan.

Eryca sits on the panel of experts at high profile institutes such as the London College of Fashion and is an Ambassador for various charities and organisations including Make your Mark, Patron for Vitiligo society Nigeria and a Ambassador of The South African Inspiring Women Network which has over fifty thousand members.

Eryca is also in partnership with The British Association of Beauty Therapy & Cosmetology (BABTAC) to promote increased development and awareness of women of colour in the beauty industry. Now Eryca is the Pan African Ambassador and Assessor for CIBTAC, Confederation of International Beauty Therapy and Cosmetology, which is known for its high educational standard in aesthetics and holistic therapies.

Eryca FreemantleEryca sits on the panel of experts at high profile institutes such as the London College of Fashion and is an Ambassador for various charities and organisations including Make your Mark, Patron for Vitiligo society Nigeria and a Ambassador of The South African Inspiring Women Network which has over fifty thousand members.

Eryca is also in partnership with The British Association of Beauty Therapy & Cosmetology (BABTAC) to promote increased development and awareness of women of colour in the beauty industry. Now Eryca is the Pan African Ambassador and Assessor for CIBTAC, Confederation of International Beauty Therapy and Cosmetology, which is known for its high educational standard in aesthetics

and holistic therapies. Eryca is currently working with the UKTI (United Kingdom Trade& Investments) as an international case study for the UK government. She writes for Vitality Magazine UK, Glam.Com USA, and This Day Style Magazine Nigeria and Expert Beauty UK. Eryca makes an impression on the beauty industry which leads to special invitations to attend prestigious events globally. She now writes treatments for reality TV shows about the makeup and beauty industry in UK and Africa, she is advisor and consultant to multi million pound beauty companies. 

Eryca spearheads the ALL WOMEN OF COLOUR CAMPAIGN, and partnered with Olympia Beauty Show, the biggest beauty show and exhibition in Europe, to highlight the unbalance of makeup products available for Women of Colour and the psychological damage on community, lifestyle and women’s confidence. She has made mainstream beauty industry aware of emerging markets and the power of the black pound (£). She is bridging the gap between Europe and Africa.

ERYCA SAYS,” EVERY WOMAN IS BEAUTIFUL, REGARDLESS HER AGE, SIZE OR COLOUR”